Just watched the movie "Untraceable". Well a bit late for a movie review of course, but I want to post about would it possible to repeat something similar? Let's leave the killing thing aside, my post is about marketing and not about committing crimes :-)
So let's try to repeat the creation of the bot-net and make the site intended to kill people go viral.
The guy that has built the site in the film is a true genius. You can be good in marketing or tech or at killing people, but being perfect at everything is a rear composition. You need a A-class team to repeat what he did.
1. Tech-possibilities.
The movie is actually well done in tech-terms. It seems that the authors consulted some professionals and know how Internet works in general.
Hosting a site on a bot-net is possible, however no one in the world now controls a bot-net of this size. The most successful hackers get around 100.000 installations a day, but that are already teams of at least 5 people. Creating installs cost money. Yes, hacking is not only illegal but also requires money. To create a bot-net of this size the guy would have needed around $1,5M in raw tech costs, 6 Month of time and a great team.
Taking the site down. Well it's a movie :-) The register of the domain would have blocked it instantly. But let's assume it was some .island domain and FBI couldn't reach the register. Cable providers would block the site really fast and there are also the updates of browsers that could have been used for that. The possibilities of how to take a site down are endless, no site can survive if anybody with money or influence wants it down.
2. Content and viral promotion.
Some people tend to think that it is enough to have great content to make your site go viral. However it's not. A site that kills victims in real time has good viral potential, but there are tons of sites that list similar recorded media. Each viral promotional loop has it's borders. Starting with one person it usually stops somewhere hitting the users that don't tend to share everything with their friends. Imagine that viral growths is a tree - some branches have lots of branches and leaves, but the leaves are the dead-end where the viral promotion stops. So you have to seed a lot of trees to get the scale.
3. Starting viral promotion.
How could this guy seed some trees from his cellar? On the second video he has hit the 6.000.000 visitors within an hour. As we know he had a huge bot-net and he had access to user's social network accounts. He could use them to post the link to the site. However passing on usually requires entering the captcha images and it also costs money. Theoretically having HUGE technical possibilities and money it is possible to make it happen, but I haven't heard of anybody capable of reaching that amounts of users in such a short time.
Could you repeat it?
I know there are some really smart people reading this post. Is any of you capable to reach 6.000.000 visitors in 2 hours of time? Due to my calculations making this happen would require something like $2M investments and around 8 month of preparation and I am still not sure if I could repeat it. Well... may be I am just not smart enough.
5 comments:
Nice Post. submit all ur post to www.surfurls.com .Its a social bookmarking site.
Your forgetting one key thing here...in the movie he had national media attention. Every news channel was talking about his site. You can't buy that kind of exposure.
Mass media surely was a huge help to promote the site, but I was writing only about the start of the site, when it didn't get any media attention yet.
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!
Yes indeed, in some moments I can phrase that I jibe consent to with you, but you may be making allowance for other options.
to the article there is stationary a without question as you did in the decrease efflux of this demand www.google.com/ie?as_q=any video converter professional 2.5.9 ?
I noticed the catch-phrase you have in the offing not used. Or you profit by the black methods of promotion of the resource. I possess a week and do necheg
Post a Comment